工作室初期，透過組裝辦公室裏每一張桌子、椅子、書櫃…等的過程，忽然發現「組裝加上創意」這是工作室想要開發商品的方向，因此從型態設計、材料尋找、打樣、工廠洽談、試模…的過程， 第一個白色方塊概念商品「Mr. cube方塊人」也就默默的生了出來。當白色+方塊這樣的概念投入在商品上，就能夠讓玩家保有創意的空間，工作室好比扮演著畫布的角色，每個人都可以在方塊人身上找到自己的樣子。
When we first had this idea of launching White Post, it was a constant struggle between whether we want to share more about White Cube, or introduce a couple of local stores in Changhua. While the final decision is still unclear, allow me to share with you our own story first.
Where does White Cube come from?
Looking back in time as I sit in front of my computer now, it has been seven months and ten more so days since White Cube Cafe started serving. Earlier in 2012, Susan and I both ended our previous jobs, and we decided to move back from Taipei to Changhua in a sense that we were not very sure yet we really wanted, but we knew that we wanted to do something. That was how White Cube Studio got started.
What does “White Cube” stand for?
In color theory, white is the purest, cleanest color. However, white is also the mixture of all colored lights. Perhaps, this is what we expect of our studio, limitless.
Now, let’s talk about the “cube”. A pixel is the smallest unit in internet images which of large amount can create hundreds and thousands of visualized creativity. Such tiny bits in collaboration lead to unlimited possibilities.
White plus cube stands for our aspiration for the endless color mixing possibilities in plus thinking design, as well as the pure esthetics in life under the guidelines of minus thinking design. We hope to incorporate this concept into our designs, our mindsets and our cafe.
What does White Cube Studio do?
When we were putting up all the furnitures in our studio, it dawned on us that “assembling with creativity is what we wanted to go for in terms of product designs. From graphic design, the search for material, proofing, the communication with our manufacturer to mold testing and other more processes, the very first designed product of White Cube, Mr. Cube, was born. As the concepts of white and cube are incorporated into a product, it provides room for creativity for the buyers. We’d like to think of our studio as a canvas, enabling everyone to find out what they are via Mr. Cube.
What does White Cube Cafe’ do?
At the initial stage of our studio, we did not really think about opening up a store or a cafe. However, over the years we spent on organizing exhibitions and selling at open markets, the idea of having a space to showcase our products gradually grew stronger and desirable. Thus, the concept of white and the cube is infused into the interior design of our cafe with large coverage of whiteness, plain white walls and light brown furnitures. Additionally, with exhibitions, workshops and coffee all together as piled cubes, White Cube Cafe has carried out the concept of white plus cube and managed to settle down.
In merely seven months, White Cube has met numerous supporting customers and have developed precious friendships that showed us how lovable the city is. Our cafe is warm because of our customers and friends. Workshops and events that were not originally planned were gifts from the city. Perhaps we are uncertain of what White Cube is going to be like in ten years, but as long as we have you alongside the journey, it is definite that we shall be telling great stories on and on and on!